E-Commerce Platform · Case Study
FightWax Inc.
A commerce and education platform that helps a specialized combat-sports skincare brand explain its products, convert skeptical athletes, and manage daily store operations without developer intervention.
The challenge
Where the operation was getting stuck
FightWax needed more than a basic storefront. The company had to explain a premium natural formula, manage products and inventory internally, support Canadian and U.S. customers, build trust through real reviews, and turn customer participation into repeat sales.
What AURA built
A system designed around the real workflow
AURA delivered a multi-product e-commerce experience with CAD and USD support, a custom administration system for product names, slugs, pricing, currency conversion, stock, images, features, and sold-out logic, plus an integrated review engine with ratings, before-and-after photos, and unique 10% discount codes automatically emailed after review submission.
Results
Outcomes recorded in the platform
- Three product lines available through CAD and USD checkout
- Custom CMS for pricing, stock, features, and product imagery
- Unique 10% discount codes generated and emailed after review submissions
- Five-star review experience with before-and-after photo uploads
- Eight visible product certifications and trust indicators
Figures reflect AURA's portfolio and platform records as of September 2026.
Delivered capabilities
What the platform includes
Multi-currency commerce
Custom product administration
Inventory and sold-out controls
Customer review workflows
Email and discount automation
Conversion-focused product education
Technology
Built for production
See the product
Visit FightWax Inc.
Explore the live customer-facing product where publicly available.
More AURA work
Related case studies
Have a workflow that has outgrown spreadsheets?
AURA builds custom software around the way your business actually operates.